Course Information
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Course
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MKT477
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NSC Course
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Digital Marketing
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Description
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This course provides an overview of the digital marketing techniques needed for successful marketing campaigns in a digital economy. Students will gain a fundamental understanding of the digital marketing core principles needed for the 21st century consumer. Topics will include: digital advertising, website analytics, SEO marketing, email marketing, social media marketing, and digital analytics. Pre-requisite(s): MKT 301
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